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Shipping Strategy

Part 3 of 3 in Holiday Rush

Holiday Rush: Stop Creating Every Shipment by Hand Before the Holiday Rush Hits

Getting an order ready to ship doesn't mean starting from scratch every time

Postsale Team4 min read
A man is placing a shipping label on a package during the holidays.

Pick the carrier. Choose the service. Enter the weight and dimensions. Check the other settings. Then do it all again for the next order.

Sound familiar? When you're shipping a handful of orders, those steps might not feel like much. When the order queue keeps growing, entering the same details over and over starts taking time you could really use somewhere else.

It also gives you more chances to get something wrong. The wrong service gets selected. A package dimension gets mistyped. A setting you usually remember slips through while you're answering a question from across the room.

In our last Holiday Rush post, we looked at shipping deadlines and seasonal charges. This week, let's take some of that repetitive setup off your team's plate, so getting an order ready to ship doesn't mean starting from scratch every time.

Give Your Everyday Shipments a Starting Point

At Postsale, we think your baseline shipment should be predictable. If your team already knows how a common order should ship, that decision belongs in your settings. You shouldn't have to keep making it throughout the day.

Start by looking at the shipments you create most often. Which carrier and service do you usually choose? What packaging do you use? Which weight, dimensions, and shipment protection settings do you enter most often?

Those repeatable choices are the place to begin with your Default Shipment Settings. In Postsale, defaults apply first when you create a shipment. They give your most common shipments a familiar starting point, with shipping rules making adjustments when an order needs something different.

Choose that starting point based on what you're actually packing. A saved weight is useful for a package whose contents and packaging stay consistent. If the contents change, the weight may need to change, too. The same goes for dimensions when an order needs a different box.

Getting the baseline right means fewer fields to fill in and fewer routine choices for your team to remember.

Let Shipping Rules Handle the Repeatable Differences

Of course, every order won't fit your defaults. Some products need a larger box. Some destinations need a different service. Certain orders may need shipment protection based on the policy you've chosen for your business.

These differences can still be predictable. If your team can explain when a setting should change and what it should change to, you've got the beginnings of a shipping rule.

A shipping rule tells Postsale to apply specific shipment settings when an order meets conditions you define. Defaults go first, then matching rules override the relevant settings. You can use conditions such as the products on an order, its destination, its total, or the sales channel it came from.

For example, suppose most of your orders are a single item shipped in the same small box. Your defaults cover that common setup. A larger product that always ships in its own box could have a rule that applies its package dimensions and weight. Your team has already worked out how to ship it. The rule puts that decision to work each time the conditions match.

Keep the conditions specific enough to describe the shipment you intend. An order containing that larger product plus several other items may need a different setup. That's a useful detail to catch while you're building the rule.

Our Shipping Rules: Automate Your Shipping Settings guide walks through setting a baseline and creating rules for shipments that need different settings.

Try It Out Before You're Counting on It

A rule can sound right and still produce a result you didn't expect. Maybe its conditions cover too many orders. Maybe another rule changes a setting afterward.

Take time now to find those things.

Postsale's Test Rules tool lets you preview an order's results without creating a shipment or changing anything. You can see which rules matched, the order they ran in, and the final shipment settings, including where each setting came from.

Choose a few real orders that give your setup a useful workout: an everyday order that should use your defaults, one that should trigger a rule, and one that should fall outside it. Include an order that could match more than one rule, too. Rules run in list order, so a later matching rule can override settings applied earlier.

Look at the final result, then compare it with how you'd actually pack and ship that order. If something is off, adjust the rule and test again. Our Test Your Shipping Rules guide shows you how to run the test and read the results.

Put This Into Practice

This week's goal is to take one repetitive shipment setup off your team's plate. Start with your defaults, add a rule for a common difference, and test both against real orders. You can build from there as you find more choices worth saving.

Keep your team involved along the way. They know when a gift bundle needs extra packaging, when a customer's request needs a closer look, or when an unusual order doesn't fit the usual approach. That's where their attention makes a difference.

We're here to help you put that experience into a workflow you can trust. A busy shipping day should leave room for someone to think through an unusual order, even when plenty of ordinary ones are waiting behind it.

Come back next week for the next Holiday Rush post, Build an Early-Warning System for Holiday Shipping Exceptions. We'll look at spotting shipping problems early and giving the right person a heads-up while there's still time to help.

Let's take care of the familiar shipment settings now, so your team has more time for the orders that need a person to step in.

Haven't signed up for Postsale yet? Start your free 14-day trial, and let's get ready for the holiday season together.

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